For your industry
AI front office for opticians — answers 24/7, books eye tests.
You're with a customer at the mirror and the phone rings. A caller asks: 'What does an eye test cost?' Voxori answers it itself from your price list, asks whether it may book the appointment and checks your calendar — before you've hung up. It also takes messages and filters out urgent cases.
€0 setup · 30-day money-back · Cancel monthly
Every missed call is a customer who dials the next number.
A transparent estimate for this industry, built on conservative averages you can adjust. It shows what staying unreachable costs you — not a Voxori promise.
What does it cost you?
± €3,600per year in missed bookings
≈ €300 per month
~15 missed calls per month × €50 marginal contribution of an eye test leading to glasses/lenses × 40% — adjust to your own numbers
Illustrative calculation based on industry averages — not a guarantee. The annual figure is the monthly amount × 12; your actual outcome depends on your own call volume, rates, and how many calls you currently miss.
From ring to booked — here's the whole call.
One incoming call, handled automatically. Voxori only books for real after your go-ahead and a live calendar check — never a made-up promise.
One contact — and every module runs along.
Not just a phone bot — Voxori runs the whole lifecycle for this industry. See which modules light up at each step, honestly labelled live, module or in pilot.
Answers & recognises
Books the appointment
Confirms & reminds
Customers sort it out themselves too
Fills cancellations
Follows up
Beyond the phone
Protects & records
Green = live today · Module = add it separately (or included in Complete) · Pilot = enabled per customer after a guided pilot. Every module above is one Voxori already runs.
Three situations you probably recognise.
Phone missed during an eye test
You're behind the refraction unit with a customer. The phone rings on the counter. By the time the test is done, that caller has already booked with the optician in the next town. Voxori answers from the first ring and books straight away.
Saturday: fittings and callers at the same time
On Saturday the shop is full of customers trying on glasses, and that's exactly when everyone calls for an eye test or a glasses pick-up. Voxori handles three calls at once while your hands are full — no phone menu, no customer giving up on voicemail.
Glasses ready but customer unreachable
You call in the afternoon to say a pair of glasses has come in, but you reach voicemail. The customer calls back in the evening, when you're closed. Voxori answers 24/7 and schedules a pick-up moment or leaves a callback note.
Three steps. No second phone. No training needed.
Customer calls your shop number
Voxori answers within one second, in fluent Dutch. It asks for the name, the type of appointment (eye test, lens check, glasses pick-up, warranty) and a preferred time.
Voxori checks your calendar live
Fully booked on Thursday afternoon? Voxori sees it and automatically offers another time. It books the eye test or lens check directly into your Google Calendar — no double bookings on the test unit.
Confirmation by SMS
The customer immediately gets an SMS with the date, time and type of appointment. You see the booking in your calendar and can read the whole conversation back later in your dashboard.
From first ring to confirmation — step by step.
A customer calls because their glasses just broke, or wonders whether their vision is getting worse. Voxori books a test — without advising on prescription strength or lenses.
Answers warmly and clearly
Voxori introduces itself as your shop's digital assistant, in fluent Dutch. If there's urgency — a broken pair of glasses — it pays attention right away.
Test or follow-up order
An eye test, choosing new glasses or the annual lens check — Voxori recognizes it and asks for the name and preferred time.
Books, doesn't advise
No advice on prescription strength, lens choice or frames, and no filling in insurance. Prices come word for word from your list — after the test you can calmly look at the options.
Checks your calendar live
For a concrete day Voxori looks in the calendar, optionally with the regular optometrist, and offers two real time slots.
check_beschikbaarheid()Only books after approval
One short recap — test, day, time, name — then Voxori locks in the appointment. A pick-up or a small repair? That's simply walk-in.
maak_afspraak() · successConfirmation goes out
The customer gets an SMS with the day and time. You see the appointment in your calendar and read the conversation back later.
Blurred vision, eye pain or flashes of light? Voxori points to the GP or emergency care and forwards immediately. A complaint about earlier glasses, an insurance question or a first pair of children's glasses also go to a human.
Every caller becomes a contact card with a timeline.
No integration, no manual work: after every call the caller is in your own Voxori CRM — timeline included. When a returning customer calls, Voxori recognises it and doesn't start cold. You switch it on yourself in your portal. Prefer HubSpot or Pipedrive? Those connect too.
A quick call between two glasses fittings
A customer calls the optician's shop on a busy Tuesday morning. The optician is doing an eye test and can't pick up.
Result: Eye-test appointment booked for Thursday at 9:30 after a live calendar check; SMS confirmation sent to Ellen Schuurman.
A written example for illustration — not a recording of a real call. Voxori states at the start that it is the digital assistant and only confirms an appointment after the calendar has been checked live.
Chat with Voxori — like a real customer
This is the same booking brain as on the phone, set up for this industry. Ask for an appointment and watch it handle the whole conversation. You get 3 minutes — the clock starts at your first message. It's a demo — nothing is actually booked.
More than just picking up.
These modules are off by default — you switch them on yourself in your customer portal and decide the settings. No surprises for your callers.
SMS appointment reminder — fewer no-shows
A 45-minute eye test that doesn't show up is a hole in your day you won't fill again between customers. Switch on the appointment reminder (opt-in) and every booked customer automatically gets an SMS before the eye test or fitting appointment — timing adjustable yourself, automatic withdrawal on cancellation.
Review booster — more Google reviews
People buy new glasses from the optician with the best reviews. Mark an appointment as 'attended' and Voxori politely asks the customer for a review by SMS, with your own review link. Honestly bounded: at most one request per number every 90 days and never after a no-show. Available as the Reviews & reputation module (+€29/mo) — included in Voxori Complete.
One digital reception. Everything your phone asks.
Answers 24/7 — including during eye tests, fittings or busy Saturdays
Books eye tests and glasses-fitting appointments directly into Google Calendar after a live availability check
Automatically offers an alternative time if a requested slot is already taken
Sends an instant SMS confirmation with the date, time and type of appointment (test, adjustment or pick-up)
Answers frequently asked questions about opening hours, address and the range (glasses, lenses, sunglasses)
Forwards complaints or special questions — such as a broken frame or reimbursement queries — neatly to the optician
Optional: sends a reminder SMS before the appointment to reduce no-shows for eye tests
Every conversation can be read back as a transcript in the dashboard
Not just appointments — a whole conversation mix.
Voxori covers six conversation types that come back every day. Below is the typical split we hear in your field — so you recognise which part of your day Voxori takes over from tomorrow.
Indicative split based on industry averages for ai front office for opticians — your own mix will differ. We measure your own split in your dashboard once Voxori is running for you.
From €79/mo — or pay per minute (€0.32)
Built-in price ceiling: you never pay more than Voxori Complete (€319/mo)
- · Build your own (Base + modules) or all-in-one (Complete) · suited to the small optician
- · €0 setup · excl. VAT · 30-day money-back · cancel monthly
We're building this together with the first pioneers in your field.
We're looking for opticians to test the optician template live with guidance. 30-day free pilot, personal support. Email hallo@voxori.nl.
The questions we hear most.
Does Voxori understand optician jargon?
Yes. The optician template knows terms like eye test, refraction, lens check, multifocal, children's glasses and frame adjustment. For specific services you offer (e.g. ortho-k or sports glasses) we add them during setup.
How does Voxori handle an acute eye complaint?
Voxori gives no medical advice. For an acute complaint (pain, sudden poor vision, a particle that won't go away) it refers the caller to their GP or an out-of-hours GP service and, where needed, forwards to you according to your rules.
Can I exclude certain services from AI handling?
Yes. A first contact-lens fitting or a complex warranty claim can be marked as 'humans only'. Voxori then asks for a callback note and sends you an email.
What happens when the shop is closed?
You tick your opening and holiday hours in your dashboard. Voxori then says the shop is closed, gives the next open day and can schedule an eye test or pick-up moment for later.
Can Voxori answer questions about health insurance or reimbursement?
Only to a limited extent. Voxori gives no specific explanation about reimbursements, excess or supplementary packages — it refers those to you or to the customer's health insurer. For the booking itself that isn't needed.
Ready to never miss an eye-test booking again?
Try Voxori on your shop number — €0 setup. No obligations, live within 2 business days.