For your industry

AI front office for opticians — answers, books eye tests and routes.

You're with a customer at the mirror and the phone rings. A caller asks: 'What does an eye test cost?' Voxori answers it itself from your price list, asks whether it may book the appointment and checks your calendar — before you've hung up. It also takes messages and filters out urgent cases.

Design goal: resolves 90% of calls herself

Start — €0 setup Try the demo

24/7 — no more voicemailOnly books after a live calendar checkEvery caller → an automatic contact cardFrom €79/mo — or €0.32/min · cancel monthly

€0 setup · 30-day money-back · Cancel monthly

Incoming · optician00:12

Eye testNew glassesLens check

Eye test — Thursday 10:00

In calendar · SMS sent

The cost of silence

Every missed call is a customer who dials the next number.

A transparent estimate for this industry, built on conservative averages you can adjust. It shows what staying unreachable costs you — not a Voxori promise.

Stop missing calls

What does it cost you?

± €3,600per year in missed bookings

≈ €300 per month

~15 missed calls per month × €50 marginal contribution of an eye test leading to glasses/lenses × 40% — adjust to your own numbers

Illustrative calculation based on industry averages — not a guarantee. The annual figure is the monthly amount × 12; your actual outcome depends on your own call volume, rates, and how many calls you currently miss.

At a glance

From ring to booked — here's the whole call.

Call comes in

24/7, no voicemail

Voxori picks up

natural Dutch

Eye test

Gets the request

Eye test

Checks your calendar

live, right now

Booked + SMS

In calendar · SMS sent

One incoming call, handled automatically. Voxori only books for real after your go-ahead and a live calendar check — never a made-up promise.

Your whole front office

One contact — and every module runs along.

Not just a phone bot — Voxori runs the whole lifecycle for this industry. See which modules light up at each step, honestly labelled live or module.

Answers & handles it

Answers questionsLiveKnows your knowledge baseLiveLooks something up in your own system (order, file, balance)Module

Books the appointment

Books in your calendarLive

Confirms & reminds

SMS confirmationLiveAppointment reminderLive

Customers sort it out themselves too

Customers book & reschedule online themselvesLive

Fills cancellations

Waitlist + auto-fillModule

Follows up

Review requestModule

Beyond the phone

Also on WhatsApp, email & DMModule

Protects & records

Filters spam & cold callersLiveTransfers to youLiveWarm handover — SMS with contextLiveLogs in your CRMLiveRecording + searchable transcriptLive

Green = live today · Module = add it separately (or included in Complete). Newer modules are switched on per customer during a guided start.

What we keep hearing

Three situations you probably recognise.

Phone missed during an eye test

You're behind the refraction unit with a customer. The phone rings on the counter. By the time the test is done, that caller has already booked with the optician in the next town. Voxori answers from the first ring and books straight away.

Saturday: fittings and callers at the same time

On Saturday the shop is full of customers trying on glasses, and that's exactly when everyone calls for an eye test or a glasses pick-up. Voxori handles three calls at once while your hands are full — no phone menu, no customer giving up on voicemail.

Glasses ready but customer unreachable

You call in the afternoon to say a pair of glasses has come in, but you reach voicemail. The customer calls back in the evening, when you're closed. Voxori answers 24/7 and schedules a pick-up moment or leaves a callback note.

How it works

Three steps. No second phone. No training needed.

Customer calls your shop numberIncoming · optician

Voxorilive check

Eye testNew glassesLens check

appointment booked

dashboardEye test — Thursday 10:00

proof

main call typeAppointments (eye test, adjustment) · 45%

industry logicOnly books after approval

exception pathAnd an acute eye complaint or an insurance question?

Customer calls your shop number

Voxori answers straight away, in fluent Dutch. It asks for the name, the type of appointment (eye test, lens check, glasses pick-up, warranty) and a preferred time.

Voxori checks your calendar live

Fully booked on Thursday afternoon? Voxori sees it and automatically offers another time. It books the eye test or lens check directly into your calendar (Voxori Calendar or Google Calendar) — no double bookings on the test unit.

Confirmation by SMS

The customer immediately gets an SMS with the date, time and type of appointment. You see the booking in your calendar and can read the whole conversation back later in your dashboard.

Start — €0 setup →

The whole call

From first ring to confirmation — step by step.

A customer calls because their glasses just broke, or wonders whether their vision is getting worse. Voxori books a test — without advising on prescription strength or lenses.

Answer

Answers warmly and clearly

Voxori introduces itself as your shop's digital assistant, in fluent Dutch. If there's urgency — a broken pair of glasses — it pays attention right away.

Recognize

Test or follow-up order

An eye test, choosing new glasses or the annual lens check — Voxori recognizes it and asks for the name and preferred time.

Boundary

Books, doesn't advise

No advice on prescription strength, lens choice or frames, and no filling in insurance. Prices come word for word from your list — after the test you can calmly look at the options.

Calendar

Checks your calendar live

For a concrete day Voxori looks in the calendar, optionally with the regular optometrist, and offers two real time slots.

check_beschikbaarheid()

Confirm

Only books after approval

One short recap — test, day, time, name — then Voxori locks in the appointment. A pick-up or a small repair? That's simply walk-in.

maak_afspraak() · success

Done

Confirmation goes out

The customer gets an SMS with the day and time. You see the appointment in your calendar and read the conversation back later.

And an acute eye complaint or an insurance question?

Blurred vision, eye pain or flashes of light? Voxori points to the GP or emergency care and forwards immediately. A complaint about earlier glasses, an insurance question or a first pair of children's glasses also go to a human.

Voxori's own CRM — now live

Every caller becomes a contact card with a timeline.

No integration, no manual work: after every call the caller is in your own Voxori CRM — timeline included. Voxori recognising a regular on the phone is built in anyway; this module is about what you get to see afterwards. You switch it on yourself in your portal. Prefer HubSpot or Pipedrive? Those connect too.

Start — €0 setup →

New contact card

Incoming · optician

Timeline

Contact card created

Illustration of an auto-filled contact card — not real customer data.

How it sounds

A quick call between two glasses fittings

A customer calls the optician's shop on a busy Tuesday morning. The optician is doing an eye test and can't pick up.

Incoming call

Voxori answers instantly

00:00

Voxori

Good afternoon, you're speaking with the digital assistant of Optiek Van der Berg. I'm an AI — how can I help you?

Caller

Oh, okay. I'd like to make an appointment for an eye test. My reading glasses haven't been right for a while now.

Voxori

I'll sort that out for you. Do you have a preference for a day or time?

Caller

Preferably Thursday or Friday, somewhere in the morning.

check_beschikbaarheid()

Voxori

Let me just check the calendar... Thursday at 9:30 is still free. Does that work?

Caller

Yes, that's fine.

maak_afspraak() · done

Voxori

Great, I'll book Thursday 18 June at 9:30 for an eye test — it's in the calendar now. You'll get an SMS confirmation shortly. What's your name?

Caller

Ellen Schuurman.

Voxori

Noted. See you Thursday, Ellen. Anything else I can help with?

Caller

No, thank you.

Eye test — Thursday 10:00

In calendar · SMS sent

Played live — loops automatically

Result: Eye-test appointment booked for Thursday at 9:30 after a live calendar check; SMS confirmation sent to Ellen Schuurman.

A written example for illustration, translated from Dutch — not a recording of a real call. On the phone Voxori speaks Dutch. Voxori states at the start that it is the digital assistant and only confirms an appointment after the calendar has been checked live.

Try it yourself

Chat with Voxori — like a real customer

This is the same booking brain as on the phone, set up for this industry. Ask for an appointment and watch it handle the whole conversation. You get 3 minutes — the clock starts at your first message. It's a demo — nothing is actually booked.

VoxoriAI · instant answers3:00

Demo — 3 minutes of test time, nothing is actually booked.

Hi! I answer the phone for this business. How can I help — book an appointment, or a question?

You're chatting with the same AI brain as on the phone. This is a demo: no real appointment is made.

New — live and opt-in

More than just picking up.

These modules are off by default — you switch them on yourself in your customer portal and decide the settings. No surprises for your callers.

SMS appointment reminder — fewer no-shows

A 45-minute eye test that doesn't show up is a hole in your day you won't fill again between customers. Switch on the appointment reminder (opt-in) and every booked customer automatically gets an SMS before the eye test or fitting appointment — timing adjustable yourself, automatic withdrawal on cancellation.

Review booster — more Google reviews

People buy new glasses from the optician with the best reviews. Mark an appointment as 'attended' and Voxori politely asks the customer for a review by SMS, with your own review link. Honestly bounded: at most one request per number every 90 days and never after a no-show. Available as the Reviews & reputation module (+€34/mo) — included in Voxori Complete.

What Voxori handles for you

One digital reception. Everything your phone asks.

Answers 24/7 — including during eye tests, fittings or busy Saturdays

Books eye tests and glasses-fitting appointments directly into your calendar after a live availability check

Automatically offers an alternative time if a requested slot is already taken

Sends an instant SMS confirmation with the date, time and type of appointment (test, adjustment or pick-up)

Answers frequently asked questions about opening hours, address and the range (glasses, lenses, sunglasses)

Forwards complaints or special questions — such as a broken frame or reimbursement queries — neatly to the optician

Optional: sends a reminder SMS before the appointment to reduce no-shows for eye tests

Every conversation can be read back as a transcript in the dashboard

What does Voxori hear in your field?

Not just appointments — a whole conversation mix.

Voxori covers six conversation types that come back every day. Below is the typical split we hear in your field — so you recognise which part of your day Voxori takes over from tomorrow.

All conversation types →

Appointments (eye test, adjustment)

45%

Live in calendar

Repair + breakage-service questions

20%

Status, costs, warranty

Glasses and lens questions

15%

From your optician template

Insurance + reimbursement

10%

Multifocal, high-index lenses

Other

10%

Changes

Indicative split based on industry averages for ai front office for opticians — your own mix will differ. We measure your own split in your dashboard once Voxori is running for you.

Pricing

From €79/mo — or pay per minute (€0.32)

Built-in price ceiling: you never pay more than Voxori Complete (€319/mo)

· Build your own (Base + modules) or all-in-one (Complete) · suited to the small optician
· €0 setup · excl. VAT · 30-day money-back · cancel monthly

Start — €0 setup →See all plans →

Pilot programme

We're building this together with the first pioneers in your field.

We're looking for opticians to test the optician template live with guidance. Personal guidance: we run a pilot call together before you go live, the first 7 days after go-live are free, and you get a 30-day money-back guarantee on your first payment. Email hallo@voxori.nl.

Be one of the first →Book a call →

Frequently asked

The questions we hear most.

Does Voxori understand optician jargon?

Yes. The optician template knows terms like eye test, refraction, lens check, multifocal, children's glasses and frame adjustment. For specific services you offer (e.g. ortho-k or sports glasses) we add them during setup.

How does Voxori handle an acute eye complaint?

Voxori gives no medical advice. For an acute complaint (pain, sudden poor vision, a particle that won't go away) it refers the caller to their GP or an out-of-hours GP service and, where needed, forwards to you according to your rules.

Can I exclude certain services from AI handling?

Yes. A first contact-lens fitting or a complex warranty claim can be set up with you during onboarding as 'human only'. Voxori then asks for a callback note and sends you an email.

What happens when the shop is closed?

You set your opening hours in your dashboard and add a closure under 'Good to know'. Voxori then says the shop is closed, gives the next open day and can schedule an eye test or pick-up moment for later.

Can Voxori answer questions about health insurance or reimbursement?

Only to a limited extent. Voxori gives no specific explanation about reimbursements, excess or supplementary packages — it refers those to you or to the customer's health insurer. For the booking itself that isn't needed.

Is this a phone answering service for opticians?

Yes — one that tells an eye test, a lens check and a glasses pick-up apart, and books the right slot straight into your calendar, with an SMS confirmation. A classic answering service gives you a call-back note; Voxori gives you a full test-chair calendar.